We make Kind clothes for Tiny people.

Our mission is to partner with the curiosity in our children around ‘Where things come from’. After a conversation with our little boy one morning who had a long list of ‘where do _____ come from’ questions, we discovered an opportunity to open a conversation with him around sustainability and how we can be Kind to our planet and all the people who we share it with.

The really sad reality is that there is so much exploitation in the fashion industry for the clothes to arrive in our big brand stores at such a cheap price. As parents we understand that shopping sustainably for our children can feel like a difficult task, especially when they grow up so quickly and we are rotating their wardrobes to get next age stage in what feels like a blink.

We aren’t here with all the answers, but we would love to make the question of ‘where do clothes come from’ one that we can openly discuss with our little ones.

What you will find in our first collection are pieces that have been designed with all of these questions in mind. As parents, we have discovered our best kids clothes shopping hack which is is to buy a year older so our boys can wear it oversized this year and by next year it should hopefully still fit. Our sizing has been designed with this in mind. All of our styles work really well worn baggy, yet will allow plenty of time for growth to allow your little tiny kind kid to get as much wear this time next year.

Many of our styles have adjustable buttons or ties which with nip in the waist or adjust the length, ensuring that your purchase makes sense and has longevity.

We hope you love our creations!

The Anderson's